Baton handed on - 64 billion pints worth of malt later
When Euan Macpherson joined Crisp Malting Group in 1987, the company was making 120,000 tonnes of malt a year. During his tenure, production has more than trebled to an annual output of 430,000 tonnes. This means that Euan has overseen the production of enough malt to make over 64 billion pints of beer, enough to give every person in the US 200 pints each.
Euan is retiring following a lifetime career in brewing, distilling and malting. Adrian Dyter, previously from Boortmalt and Carlsberg, has been shadowing Euan for a short period, and has now fully taken over as Crisp Malting’s managing director.
“At a time when craft brewing and distilling are expanding so rapidly and when interest in ingredients is growing so fast, this is a fantastic company to be joining,” says Adrian. “Quality and customer service are already at the top of Crisp’s agenda. There’s a lot of innovation going on and the team has some of the best technical expertise in the industry.
“All this means the company is well-positioned to accommodate demands from the growing craft beer sector across the world, and in the US in particular. In fact, we are the largest English malt supplier to the American craft brewing sector. For brewers looking to produce English-style ales, we supply the best range of premium malts, including the famous Maris Otter. We have one of the world’s last remaining floor maltings, all part of the great story that brewers can tell their customers.”
For brewers interested in stocking Crisp, BSG Craft Brewing offer our full-range in the US, available in 50/55lb sacks, super sacks (totes), and bulk.
“In addition to providing the very best malt in the market, our aim is to make things as simple as possible for customers. Euan’s mantra of ‘profitability through complexity’ has been a key factor in Crisp’s success, and will remain a driving force.
“The leadership may have changed, but the focus on fantastic ingredients, and service which is second to none, hasn’t. It may be challenging to follow the momentum and growth of recent years, but with the excellent team I’ve inherited, it’s definitely possible – and I’m determined to make it happen.
“I’ll be looking to build on the fabulous assets we already have in terms of raw materials, people, plant, product, technical expertise and trade. And,” he concludes, “I’ll be ensuring that we’re responding to the markets and listening to our customers. Hopefully they can join me in raising a glass – or two hundred – to that!”
For more info contact Frances Brace 07432 692 309 or firstname.lastname@example.org